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shakespeare got it wrong
a rose by any other name
would not smell as sweet
shakespeare didn’t know
about branding
perfumes now have to have
a sexy name and a sexy poster
and a sexy model to go with it
the smell isn’t even as important
as the image
which is usually a white woman
and preferably a celebrity
you put the scent on
a few seconds of scent
then nothing
no quality
it’s buying air in a bottle



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